I run an Online Marketing Firm in India. We have now completed our first year in business (after incorporation) and have worked with many Indian clients to help their businesses by providing services like Social Media, landing pages, content marketing, etc. We now want to launch the same in Singapore/USA/UK. One step at a time. How do we do that? How can we get clients in those countries? Thanks, Aayush.
I launched a marketing consulting business in 2008 and ended up teaching marketing strategy to companies like Disney, Cox Communications, and more before the recession hit in 2010 and forced a change in career. Let me share what I learned then with you.
The easiest way to do this is to find a niche that you may feel is poorly represented and start buying clicks. Maybe you want to pr motor yourself on Facebook to game developers or target a list of 5,000 self-published authors on Twitter. Find the market you wish to enter and figure out how to reach them. Build content that's laser targeted to that market.
Optimize your landing pages, do all the smart marketing tactics that you should have learned by now and you should be able to gain some traction. That will take a decent amount of money, but you're generally better off burning money instead of time if you have a successful business. The exchange rate between USD and rupee may hurt too much to do that, though.
The alternative is to take time instead of money. Find those same audience members who you want to do marketing for online. They have hangouts somewhere: Google Plus or LinkedIn Groups or even dusty old phpbb forums. Spend a few weeks just listening. See what they need. Start offering some free advice and see how they react. Once you understand what they need and how you can economically provide it, build your landing pages and then go back to your new friends and start asking them to spread the word. Treat those first few clients like kings, because their recommendations can make all the difference between winning over your new market or struggling futilely.
For as long as you can afford to, plow all of the profits from your new market into growing that market. Eventually, after a year or three, you'll look around and realize that all the hard work has paid off in success. And then it's time to add another new market and start again. 😊