We target companies with 10-100 employees using a 14-day trial, self sign up model with pricing at $5/user/month.
There is no one best way to land your first 100 clients out the gate. I recommend running small experiments with prospective target markets in order to sculpt the right message and identify the correct market/vertical. An example, I hypothesized that LinkedIn would be the best channel to reach family law attorneys. I proved out that Twitter was a much more successful channel.
Answered 9 years ago
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