I want to start an online service, and to drum up support for my brand, i want to give free services for a day. However, I read that discounts are not good for a brand. Will this hurt my brand image? What are my alternatives? Please consider my marketing budget is very low. Thanks.
I don't think allowing a trial period on your services cheapens the brand at all.
The advice you're referring to about discounts is more along the lines of a BWM car listed for $75,000 but always available for $35,000 with discounts, rebates, coupons, and specials.
Ever notice how some brands are *always* on sale? And if you happen to miss a sale, they will gladly refund the difference if you contact them.
That cheapens the brand.
A trial period does not and is an excellent source of customers.
For more detail, read Neil Patel's experience with pricing, discounts, and trials for QuickSprout:
- https://www.quicksprout.com/2013/06/27/what-converts-better-free-trial-versus-money-back-guarantee/
- https://www.quicksprout.com/2013/05/23/the-power-of-the-nudge-how-to-convert-visitors-into-customers/
- https://www.quicksprout.com/2013/09/09/7-simple-ab-tests-that-can-increase-conversions-by-10-or-more/
- http://www.quicksprout.com/2012/05/17/which-of-these-3-case-studies-will-grow-your-sales/
I'd be happy to talk more if you need a more detailed answer.
All the best,
-Shaun
Answered 8 years ago
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