Questions

I have about 2000 sq ft of space in downtown Vancouver from an old start up that failed. I'd like to turn it into a co-working space but I'm not sure what sort of marketing channels I could use to make this a reality. Already have a website and tables. I have used Craigslist but it has not proven to be very effective.

Stop thinking about channels.

Decide exactly who you want there. Not just "people who can pay" but the exact types of people YOU decide should be there.

The quality and compatibility of your clients will determine how much the other clients like being there and how long they will stay. (this is important).

Once you know the right client-type THEN you can start looking at channels.

Your target market determines the channels you use to reach them, not the other way around.


Answered 5 years ago

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