I have a marketing idea for a joint campaign with a big brand. The idea fits in well with the big brand's positioning and would get lots of customers using my product. On the one hand, I could approach the big brand's marketing director directly and pitch her the idea. On the other hand, I'm happy to let the brand's advertising agency pitch the idea as their own to the client (and take the credit) if it means the idea is implemented. Which is the better strategy?
Who do you have the better relationship with? If you know the marketing director, then by all means go for it directly.
If you go through the agency, just make sure they have buy in and will be a champion of the idea. If not, then they may not be able to push it through anyway.
Answered 8 years ago
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