I've covered my development costs, and I am breaking even after just 40 days of accepting customers, but the growth is tiny and a very small piece of what it could be. With that being said, going after the market at large requires at least a couple more employees, and some PR/marketing, that I can't afford from my current revenue/pocket.
Answers to your questions are interrelated through your personal capabilities and personal growth objectives in the context of the demands of building an organization custom fitted to the opportunity's potential, hiring the right people to sit in the right seats and tolerance of prolonged uncertainty. Answer these and the rout to getting the right kind of money from the right kind of people is greatly clarified.
Will explain further if you wish.