I run a social networking startup. Earlier in the year we had a lot of frenzy and buzz in the media for our closed beta launch. We didn't anticipate this, but the beta has taken a long time to implement the changes users asked for. Now we are worried the buzz may die down. The plan was to finish the mobile app this month and launch everything by next month. We are really worried now and don't know whether to wait for the mobile app or go to market. I was thinking we could possibly at least open the beta, and then invite users to join as though we had launched, and then do a proper launch event one the app is ready.
MVP, MVP..... Go as simple as possible, and make small changes often. Add feedback functions to keep the buzz, and include your clients in the process, they then get the pride of ownership... Think Pre-Launch, MVP0.1 Launch MVP1.0, timely revisions on feedback, build tightest customer engagement ever. I run a platform company that has nightly Revs on Apps, weekly revs on workflows, all customer driven.
Media and buzz are good, clients are better!
Answered 8 years ago
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