I run an international shipping website, so my audience range is very wide since I can target users from all different countries. However, would I have greater "website growth" if I target 1 country at a time using "highly-targeted landing pages / ads" for users in that country to optimize my conversions as much as I can and then move on to other countries afterwards doing the same thing?
Depending on the advertising platform and your budget, you can run multiple highly targeted campaigns at the same time. The more targeted your campaigns the more profitable they will be. For example, Campaign A can target only those in US, while Campaign B, can targeted only those in Australia. Each campaign has its own messaging, landing pages and specific ad copy to that region. Campaign A and B can both run at the same time as long as you have the advertising budget to so, if you do not then I recommend choosing your most profitable country first.
Answered 8 years ago
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