Product is a motorsport promo product, with higher minimum unit number. Target audeience is motorsport related businesses at first, and secondly race teams. (2nd audience is hard to reach because of licences.)
First, you will need to figure out a brand strategy for your company/product. From there, you will have a better picture on the following:
1) Who you are
2) What you do
3) How you are different
4) What you stand for
5) Why people should put their faith and trust in you
After that, a marketing strategy can then be developed to figure out how to get the word out and with what tools.