Background: Modelling has always been my passion, but because of the small market/demand in fashion industry in NZ (where i am based right now) , I only can do it part-time locally. Also, I came to the age of 23, so the life span for being a model is disappearing. To be able to transfer my passion for fashion, I thought about an alternative is blogging. It can also satisfy my secondary passion for business. Idea: To differentiate my blog with other exiting ones. I thought about video blogging my daily fashion on each post (also few photos attachments) rather than mainly based on photos. Concern: 1.Building a blog requires many skills. I love the part that you get to design your look (styling), the process of producing high-quality photos (modelling) etc, but my weakness is writing and lacking knowledge of online/social media tactics to attract a large amount of followers to be able to monetize it in the future. 2. After brainstorming few blog names, almost every single one that ends with .com is taken (imagine the frustration). It's been couple weeks , I just want to start it RIGHT NOW, but have no name for it..... 3. With video posting, I imagine it would be more time-consuming and costly ( pay for professionals to create the video and edit) than photo posting. If so, is there a way to overcome it ? 4. I am working full-time as an office manager on weekdays, wanting to pursue a side business then be able to turn it to full-time business one day soon. Is there a way to make money out of fashion blogging straight away, in other words, what product/service can I offer/sell on a fashion blog rather than waiting to gain enough fans to monetize it by accepting ads etc.
First things first - you have 2 ways to monetise.
1 - build an audience
2 - get paid to write (not necessarily on your site).
1 - How to get readers and build an audience
If you have an audience then advertisers will pay to promote to your audience.
It's important that you ensure your audience find the adverts relevant and appropriate or they will unsubscribe.
As a fashion blogger you can often get free product (clothes) from retailers in exchange for your writing about them. I recommend you then sell the clothing to raise funds. When you're a very good popular blogger you can charge money, till then, ask for product.
The easiest way to get paid is to install Google AdSense on your site and in your email newsletters. I use FeedBlitz.com as my newsletter distribution service and they also insert adverts (from a different service) into the newsletters.
2 - Get paid to write - go research the online freelance marketplaces like Upwork.com, guru.com, freelance.com and find paid writing gigs.
You can often re-purpose writing for your own site at the same time.
I often re-use Answers from Clarity.fm for my own blog.
Here's a good list of places to learn more
http://www.bloggersclub.com/ is an agency representing bloggers to brands.
Read anything by Neil Patel on how to grow your audience