Questions

Many of the people I see today in the digital marketing space (Frank Kern, Brendon Burchard... etc.) have created a great system online where I opt in, receive a gift, and be marketed towards an online program, that leads me to a main product (coaching, workshop, speaking... etc.). I'd love to do the exact same thing. I've got my content, nich, and target market. What do I do? What tools and/or steps must I utilize?

I've set up a number of online courses, and also supported other business owners in their online course creation and hosting.

This is a huge topic with a number of variables. You may decide to host your course on your own Wordpress platform, in which case you'll need:
- a website (if you don't already have one)
- a member plugin
- e-commerce plugin or means to accept payment
There are lots of options within each of these, so a lot of decision-making to do!

What's often considered simpler and easier is to use an online training platform. Again, there is a huge range of options and the choice will partly depend on your budget and the features you're after.

There are a number of online articles that compare and contrast the features, but I've found the reviewer usually recommends the product they're affiliated with - or the one that suits them best. That doesn't mean their preference is best for you, it depends on your needs and resources.

One product that seems very popular at the moment is Teachable. Prices range from a free plan to $39-$299 a month depending on the volume and features.

Teachable has a stunning builder, a huge range of features and powerful marketing and analytics. It also integrates with MailChimp, Ontraport and a range of others. You'll need either a Stripe or a Paypal account to accept payments.

If you want to give me a call I'd be happy to discuss your specific requirements further so you can have a clearer idea of the best course of action for you.

I hope that helps. :-)


Answered 6 years ago

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