I finally launched my fashion and fitness blog( a week ago) but new to the SEO/online marketing world. I'm dying to gain followers and subscribers. I know it takes time to build up the readership, but I not entirely sure if I am managing it the right way. Looking for guidance ...
First of all, congratulations for taking the leap! Launching a blog is very exciting, but as you know, also very overwhelming.
As you try and navigate the online marketing world, I would recommend starting in an area that you're probably already familiar with - social media.
Facebook is usually the obvious starting point, but I like to recommend Instagram as it is often overlooked. You can build an active following on Instagram, and then funnel your followers to your website.
Building a following on Instagram takes more time than anything else in the beginning. You will need an account to get started.
Here's a few tips to help get you started:
1) Post often and consistently. By providing regular content, you will keep your followers engaged and help generate new ones. If you can't keep up with regular postings, use a service like Schedugram (http://bit.ly/2dGfiZH) to schedule your posts
2) Engage with your audience often. You need to do a lot of liking and commenting! Use the search feed and find users and/or posts similar in your niche. It doesn't hurt to follow other accounts as well. This can be quite time consuming. There are services like Likestagram (https://likestagram.com) that will automate some of the process. I've found this service to be significant in attracting new followers.
3) Use relevant hashtags to make your content found easily. You can find hashtags by using a site like Hashtagify, http://hashtagify.me.
I hope this gives you some valuable insight into how to use Instagram to increase your blog following!
If you'd like to know more, or have someone review your page, please give me a call!
Best of luck to you on your new venture.