My business sells Premium WordPress Themes, however, we have now created a subscription based service that allows users to create free websites in a very similar way than Squarespace.com. The question I am hoping to get advice for is: should I separate my new SaaS service from the eCommerce platform in order to avoid brand confusion? Or shall I put it all under the same website / brand? Thanks!
Based on what you've shared, I would recommend splitting your two products into different brands; they appeal to different audiences and should be marketed as such.
That said, there is ample opportunity for cross-promotion, as there are some similar needs between the two audiences.
Good luck. I'd be happy to help more. Just drop me a note or book a call.
-Shaun
Answered 8 years ago
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