Make a word list, grab a thesaurus and a Latin dictionary, pour out your Scrabble tiles. Put on some music. Tear pictures out of magazines. Doodle. List every idea, edit later. Generate hundreds of ideas. Pick your favorites - a bunch of favorites. Draw the label as you'd see it on the shelf. Try it out as an email address. Answer the phone with it, see if the caller understands what you said. Screen the ones you like most for availability. Pick from the survivors. That's all mostly for the "name" part of the brand - a "brand" is something bigger, actually, but I guessed from your question that you were asking about the product name itself. Give me a call if you need some help with any of the "verbal" part of your brand strategy.