These conversations—usually in person, over coffee—almost always end up with "can you be my reseller?" But there's a lot they (and I) don't understand about their own client market or service offering which is why they are struggling to find new clients. How much free advice should I offer? I've created a short email course which I can now refer them to, to help them get more confident talking to their clients about the value they bring to them. http://anthonyenglish.com.au
Suggest them some tools like Value Proposition Canvas. That way you are offering solid advise. If they still need help, they have to pay. Never get to be reseller. Most of the IT guys never bother to understand their target customers and build a solution around their assumptions. So really cant help many of them.
Answered 7 years ago
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