Our handbags range from £1,500 - £1,750 and we need to target a niche upscale consumer market. Now at the point that we need stockists or buyers onboard and the press. Any advice? (We actually have a very prominent UK retailer in the pipeline - but they will not 'go first')
Do u know Sensational Marketing Campaign? that's what i called it !
Example: Build The Largest Handbags on Guinness worlds Record or the most Valueable Handbags with diamond/sapphire/diamond on it .....etc
Result: your Brands will get covered up by media around the Worlds!!!
You can Boost your campaign with PR to expanded Your Brands