Our handbags range from £1,500 - £1,750 and we need to target a niche upscale consumer market. Now at the point that we need stockists or buyers onboard and the press. Any advice? (We actually have a very prominent UK retailer in the pipeline - but they will not 'go first')
There are agencies that have relationships with major social media influencers with certainly some that are followed for their fashion sense and tips. Reach out to these agencies to target. You can target those influencers within your budget (obviously, the more "sway" the more expensive). Of course, they take in-kind compensation, so you may be able to "pay" the influencers compensation strictly with merchandise. It is not traditional "press," but is a lot more relevant.