Questions

How exactly can I get clients for my monthly social media writing service?

I've started a monthly service where I will post basic content to someones Facebook & Twitter everyday for $299/month. This includes photos and hashtags. For this low price I will only post a few sentences, a link, and some hashtags to the clients social media account everyday, so they get 14 posts a week, 60 posts a month pretty much. If the client wants more content posted and wants more platforms such as Instagram, Pinterest, Google+, I charge more. But FB & TW is the base. I dont know how I get clients. Do I just take my business cards and go door to door to businesses? I'm a beginner so I dont feel comfortable giving seminars and speaking in front of people. Im also an interovert. I just want to sit behind a desk and make my posts, but I dont know how to make it happen. thanks for any feedback. ps - Is it a good idea to find a sales people and say "Ill pay you $100 for every client you bring me?"

6answers

Hi, I've spent my career in Business to Business sales.

If you're not willing to make sales calls or deal with clients yourself, there are really only two options:

1. Create an interface for order taking and rely on marketing efforts.
2. Figure out a way to pay others to make the sales calls for you.

For option 1, think of all the sales pages online which pitch a product and then invite the reader to make a purchase. Different marketing efforts can be employed to drive traffic. If your service is in demand and at the right price point, people may choose to just sign up. It works for a lot of businesses.

Option 2 involves making deals with salespeople. Do you know what the most loved words are in the world of sales? RESIDUAL INCOME.

Find complementary service providers or salespeople who are not afraid to knock on doors and offer them a cut of the monthly fee... forever.

Imagine how motivated a salesperson would be if every successful sale netted them $100/m. By the time they hit 100 sales, they'd be enjoying a nice income and so would you.

Best of all, there is no limit to the number of people you can have working under this system... it scales.

Arrange a call if you'd like to explore some ideas specific to your situation, I've helped other entrepreneurs get their client journey and sales processes in order.

Thanks

David Barnett
www.InvestLocalBook.com


Answered 3 years ago

Hello,

I think that this a problem that can easily be worked around to suit your skills. I myself, am also sort of an introvert. For finding new clients, I have always found that going online and finding businesses that I would want to have as clients, has worked for me the best.

After learning more about their business, you can 'cold email' them. I have found that this a good approach for me because I can effectively lay out my service to the potential client and it allows them to respond to me on their own time; whereas forcing them to accept a cold call. The same approach can work by finding social media accounts for businesses that are lacking and then Tweeting/Messaging them about your business and how it can benefit them.

I believe that offering someone a reward for finding clients for you is a viable option, but I think that you can still be an introvert and be successful in finding clients.

I hope that these were some options that you will consider, if you have not already. If I can help in any other way, please do not hesitate to contact me.

-Grant


Answered 3 years ago

Find SEO/SEM companies and partner with them. They have a need for your services for their clients. You can offer them a small percentage of your monthly revenue for each client they bring to you.

Do the same with web development firms. For direct outreach get on LinkedIn and search for small to mid-sized companies and get in touch with the marketing VP or directory and offer your service to them directly as well.

Simultaneously, you should also start actively employing SEO on your site so that you can eventually rank for keywords related to social media marketing.

People are already actively looking for what you are doing and being found on page 1 for an organic search is going to bring you all the leads you can handle. That's a long term strategy though.

Try the JV/Partnership route first and leverage other people's networks for your services. Most, if not all of this requires you do nothing but email and maybe a few phone calls to close a partnership deal.

If you have a budget you can also run ads on LinkedIn and Facebook but first, consult with someone who can show you how to do that the right way without spending a ton of money for no results which is incredibly easy to do :)


Answered 3 years ago

So there's a lot of different ways you could do this, you could do this via cold e-mailing business you think would be a good fit with a sequence explaining the benefits of posting daily to Facebook and Twitter, The Potential ROI, and the benefit of hiring you to do it rather than managing it themselves or hiring another freelancer. You can also find plenty of people looking for this service on places like upwork, linkedin groups, and facebook groups. Lead with value and benefits and you'll win more clients.
If you want more help I'm happy to hop on a call.


Answered 3 years ago

I have helped coach dozens of people in your shoes. Build a community of people on social media who want your service, post helpful content to them, do FB Lives so they get to know you, and run local meetup.com boosted seminars at your local library (free rooms) so you can teach your stuff and you'll get hot leads from there.

Message me if you want more details and good luck.


Answered 2 years ago

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