Joy Broto Nath A Optimistic,Resilient,Mindful, & Skilful HR

I am an meticulous and efficient HR Executive with approx 1 year of experience in hiring and training procedures for new employees in indian companies. I have Coordinate and direct work activities for managers and employees and promote a positive and open work environment both on national and international scales. I have advised companies how to create a better working environment, and enhance their work performances. As an HR I have always aimed towards the people and organization connection and how they can strive for a better future. I have first hand experience of the whole business setup of a startup in India and the challenges that they face at both economic, social and political levels. Facebook: Linkedin:

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If you ask me the most important metric from Dave McClure's AARRR is “Revenue.” By increasing your Customer Lifetime Value and decreasing your Customer Acquisition Cost. Your customer lifetime value is the amount of revenue you earn from a customer during their lifetime or rather the lifetime as a customer of your company. Your customer acquisition cost is the amount of money you spend on acquiring your customer. That includes cost for marketing, sales, meetings, fancy dinners or whatever it takes to get your customer to convert. To reduce your customer acquisition cost, you should optimize your sales funnel.
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Traditionally, growth hacking describes how online services and tech start-ups gain new users. With a relentless focus on growth, you can develop and run tests, campaigns, and programs that drive more online sales. Follow these easy tips, and you will quickly find the best strategies and channels for scaling your online business:
1. Highlight What Customers Think
Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can't handle and examine the online good in-person. Use a tool, such as Yotpo, to add reviews and testimonials to your online store.

2. Write Guest Posts
If your company blog is mainly reaching loyal buyers, writing guest posts on outside blogs can be the key to reaching new customers. By writing a guest post on a blog with a similar audience, you can reach plenty of new buyers who are most likely interested in your brand.

3. A/B Test Your Product Pages
Running A/B tests is one of the most common growth hacks. Through trial and error, you quickly identify what is growing your business and what is hurting it. You can also check out these mobile testing ideas from A/B testing tool, Taplytics, if your online store has an app.

4. Request Shares with Order Confirmations
An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Here are a few strategies for prompting your buyers to share their purchases and spread the word about your business. With more customers sharing their purchases, your brand will be visible to a large number of potential buyers.

5. Send Social Engagement Ask Cards
The more buyers become used to these requests, the less likely they'll notice and respond to them. Customers are excited and happy when their packages arrive, so it's the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter.

6. The Personalized Homepage
Personalizing your online store's homepage is a great way to provide buyers that specialized shopping experience. Showing buyers exactly what they're interested in, your homepage will drive customers to make purchases.

7. Set Up a Referral Program
An older, yet still effective growth hack is setting up a referral system. The benefits of launching a program that rewards customers for sending new business are twofold.

8. Cross-Sell and Upsell
Showing excited customers how they can increase the value of their order will push them to make a more expensive purchase.

9. Show How Customers Are Shopping

Motivating buyers to shop with social proof can be more than collecting reviews and testimonials. You can also drive shoppers to make more purchases by actually showing what other customers are doing on your online store. By showing live notifications about purchases and customer support assistance, you are providing online buyers proof of how successful and helpful your business is. Retargeting ads are especially powerful because they highlight the items that buyers are interested in. Seeing exactly what they were hoping to buy, buyers feel driven to return to your store and complete their purchase.

10. Create Urgency to Fuel Sales
By playing into people's desire to be included, you encourage your buyers to make more purchases. An easy way to take advantage of buyer FOMO is to create a sense of urgency on product pages. A/B testing can help you determine the best ways of creating urgency on your product pages. Use an experimentation tool, like Taplytics, to start setting up and tracking your product page A/B tests.

11. Offer Content Upgrades
Content upgrades are additional resources, such as an e-book, within a blog post. With this contact info, you can add the reader to your email campaigns, nurture them through your sales funnel, and eventually convert them into customers.

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Creating a fashion blog is simple but making money from it is a totally different thing. In today's blog post, learn how to monetize a fashion blog and get paid for having exceptional fashion sense. You will have to have tons of creativity, an awfully specific and engaged target audience, connections, and an insane amount of luck to break through. A fashion blog allows you to express your own unique voice, personality, and taste in fashion from your own perspective. It is this uniqueness that you need to attract your target audience. That said, you need to remember that fashion blogging offers plenty of opportunities to earn an income, and this is precisely why competition is huge. Recent trends suggest that fashion blogging is going to be even bigger in the next few years, at least. Expanding horizons means an expanding audience, which in turn means you are likely to attract your target demographic, whoever they are.
So, you have built your blog, wrote top-notch content for it, promoted it, and now you are ready to make money from it. Let us talk about how to monetize your fashion blog.
1. Affiliate Marketing: Plenty of fashion bloggers, as well as bloggers who write in other niches, have been successful with affiliate marketing as a source of income. We have already written about the basics of affiliate marketing in this article, so I suggest reading it if you are not entirely sure how affiliate marketing works. Choosing the right products and services to promote is critical to the success of your affiliate marketing campaign, so choose them wisely. This is the same message for all bloggers who are into affiliate marketing, but it's a stronger statement when you're a fashion blogger because the content you would normally put out is highly visual, and visual connections are often more powerful and stick more to people's minds than written or even spoken words. Affiliate marketing is a good way to train yourself how to sell in preparation for selling your own products in the future.
2. Sponsored Content: While affiliate marketing earns you commissions when your readers click on your affiliate links, sponsored content is content that is paid for by companies. They cannot help but wonder if what they just read was sponsored by that company because there is just a tad too much praise and too little criticism. Making this worse are content creators who are not at all transparent about their content being sponsored. Plus, make sure your sponsored content is still of high quality. What makes or breaks native advertisement is if your audience remains engaged with your content or not, and if your content is sloppy, your audience will not be engaged. Honesty should also apply to companies who intend to sponsor your content. There will be times you will get offers to write about products that are not a good fit for your readers. Your primary responsibility should be to your target audience. First, you need to get noticed by companies who are a good fit for your blog. Valuable content, plenty of targeted traffic, and an engaged social media following are all attractive to companies looking to sponsor content. Sooner or later, a few of these companies will start to take notice and contact you. This way, their inquiries do not get mixed up with other emails that you receive, such as general questions and blog comments. After you have been doing sponsored content for a while, you can level up and start pitching paid sponsorships. This sponsored post from Always Creating Blog is an image-heavy post featuring the watch as part of an entire outfit, in contrast to the usual promotional photos showing nothing but the wrist where the watch is worn. Plus, note how it is clear even in the title that this is a sponsored post. Another good one is this article from Gypsy Tan sponsored by an online store and featuring a particular brand and model of sandals.
The simplest way to impress Instagram users is to post stunning photos that capture the essence of your blog, your style, and your story. You can attract potential sponsors by simply tagging relevant brands and companies on your photos. Ideally, you want to direct sponsors to your blog to see more of you. Since your Instagram bio is the only place you can include a link, make it count.

Create a bio that catches people's attention and convinces them to click to go to your blog. Make your Instagram a business account so you can add a button so you can be reached by phone and/or email. Example of an Instagram business account profile. You want prospective sponsors to easily contact you, but aside from that, an Instagram business account provides engagement data for your posts.
3. Brand Ambassadorship: The next logical step after creating sponsored content is being a brand ambassador. Influencers can influence purchase decisions, even though their influence may only be limited to the web and social media. Companies usually work with influencers for short-term marketing campaigns to help spread the word about new releases, for example. Brand ambassadors, by contrast, have deeper, long-term relationships with these companies. They may even be asked to attend company-sponsored events or as a representative of the company in other media events.
4. Selling Your Own Products and Services: When you've accumulated plenty of high-quality, non-sponsored content on your blog and social media, as well as acquired numerous engaged followers and traffic, it's time to consider selling your own products and services. Creating your own products gives you absolute control over product aspects such as its quality, how you want to sell it and when, and how much you want your customers to buy it for, which means you get to decide how much you earn for every item you sell and not have to share it with another party. If you have done everything else on this list, you would have experienced how to promote products. You also would have experienced collaborating with other companies and brands.
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Brand awareness takes brand recognition a step further. It involves recalling not only the business name, but also the general feeling of the business, information about its products and services, and other experiential details. When a business has a level of brand awareness, their marketing and advertising campaigns mean something to their audience. Brand awareness is all about what the mind states your ideal clients enter when they see or hear your company’s name.
No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social media, your business isn't likely to get very far if it doesn't have a brand to set itself apart. As you can see, brand awareness is important because it helps pave the way for achieving a variety of your small business marketing goals and objectives like staying ahead of the competition, building an audience, and generating more leads.
Plus, increased exposure does not necessarily equate to increased brand awareness. In addition to the Kleenex and Dunkin Donuts examples above, here are some more companies that have a high level of brand awareness. Using eye-catching visuals, advertising in the right places, and developing a distinct voice in your content, you too can build brand awareness for your company. To effectively execute on your strategy, be sure to identify ways of measuring your brand awareness so that you can make necessary adjustments and improvements along the way.
Few strategies to increase brand awareness are as follows:
1. Impressive guest content
Guest posting is still a powerful way to get your name known in your industry. Create memorable, valuable content and you’ll be introduced to new audiences and make a lasting impression.

2. Infographics
Infographics are a bright and colourful way to display interesting marketing data and statistics.

3. Local partnerships
Another great brand building strategy is to get involved with local partnerships . Partner with other local businesses to hold join intro seminars or festivals. Sponsor local sports teams and donate to charity events.

4. Social media contests
Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.

5. Social focus
With the number of social networks constantly increasing, trying to do active social media marketing on all of them is a fool’s errand. If your business is best suited to a particular network, then do not be afraid to put most of your energy into a few sites. You will not want to totally abandon the other social sites but save your biggest efforts for what you know works.

6. LinkedIn publishing
Recently, LinkedIn began letting all users publish posts right to LinkedIn via the publishing tool. If your posts get enough attention, it could wind up in the LinkedIn home stream for many users. Of course, you can also always set up your own company blog and post there – just make sure you share and promote your posts after publishing.

7. Pro story telling
If you can create emotionally moving, compelling stories that connect deeply with users, they will not soon forget your name.

8. Unique personality
One sure fire way to increase band awareness is by giving your brand a fun, unique brand identity. If you work in an industry were a little dose of comedy or personality is appropriate, being outrageous can make your brand extremely memorable.

9. Podcasts
Some industries, like marketing, already have a hefty number of podcasts that would be tough for a beginner to compete against.

10. PPC advertising
Even if users do not end up clicking on your PPC ad, seeing your name at the top of the search results makes an impression and is incredible for building brand awareness.

11. Remarketing campaigns
Remarketing is a pro strategy for boosting that good old’ brand awareness. Soon they’ll be seeing your business everywhere – on their favourite blogs, while shopping online, etc. This gives the impression that your brand is much larger than it really is.

12. Paid social advertising
Whether or not users convert immediately, every added piece of familiarity counts when users finally are ready to make a purchase.

13. Controversy
Take an unlikely stance on a hot industry topic, and you may find yourself attracting quite a bit of attention.

14. Influencer marketing
Getting friends in high places is another easy way to boost your brand awareness. Find existing influencers in your industry whose business you could potentially complement, rather than compete with. With these brand awareness tips, you will be a super-star brand in no time. When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.
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One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And it is not just consumers who are reading the news online. News readership statistics for the U.S. As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out and more effectively brand companies, products, and services. If a release is engaging enough, it can generate social signals, drive shares, direct targeted and organic traffic, and create journalistic interest abroad. All of this is in addition to the sweet maraschino cherry on top – the possibility of major media coverage. A press release lets you spread the word about your company and its offerings in an ethical, journalistic manner that focuses on newsworthiness and branding over SEO, social media, or anything else. Press releases must cover something newsworthy. A PR Daily article outlines six necessary AP style guide steps for composing your release to assure that it is newsworthy.
For example, if your target market consists of the 45-and-over age group, using modern terms that do not appeal to them will not do much to help you gain traction. All releases are targeted when you set them up to go out for distribution. Be sure you research every industry your company, products, or services apply to before setting your industry targets pre-distribution.
Remember that press releases are a major form of branding, which is exponentially vital in today's online marketing world. A stagnant headline may be newsworthy, but that does not mean it is not making people pull their hair out when they read it.
Let us say you own a software company that is releasing its next version with a much-anticipated update that users have begged for the past few years. This title certainly is newsworthy.
Editors at press release distribution services, newspapers, and online news websites are stringent. A Community Toolbox publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. However, if your release is not almost picture-perfect, it will go in the rejection pile with all the other shoddily composed news releases that editors get bombarded with day after day.

Collaboration is how some of the finest marketing pieces are created. Imagine splitting the cost of the press release distribution and syndication with a brand that improves your overall branding and reach. Cheap distribution is not good, and good distribution is not cheap. Distribution costs money, plain and simple.

There is a lot of squabble online about which press release distribution service is the best. You will also pay a pretty penny to add photos, videos, social media signals, and so forth. Market wire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services but still charges nearly as much for tier-one distribution as the other services.

As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Distribution services provide varying degrees of options for your press release. But, if you do not take some additional “traction-action” yourself, you could be wasting your own time and money. Ensure that your social channels are all set up to syndicate your press release.

That means Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, Instagram, Snapchat, etc. When syndicating your press release, you will want to access the dashboard and find different major mediums that it was posted to for distribution. Use a different medium for each social channel syndication.
There is only one service I would recommend for your press release's syndication on social channels, and that service is Pitch Engine. This is a social branding and marketing distribution service that you piggyback with your press release. It allows you to track social analytics and traction as you gain more headway. When you do syndicate your actual release on social media, consider boosting those posts to spread brand awareness, garner more social signals, and create chatter.

Instead, write a unique teaser paragraph or two, then link it to the release on the host site that distributed it or one of the major media outlets that picked it up. Most press release distribution services offer a few very worthwhile add-ons. Consider expanded distribution to hit more sites, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication.

If you are a domestic company, target national regions to hit every major news medium in the U.S. Adding these multimedia elements to your press release helps gather more attention, improves social media reach, and drives brand awareness.

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A niche market is a small subset of the market for a specific demographic, product type, a particular price point, and a certain quality. With less competition, you have higher chances to sell your product to the exact right people, that want and need your product. Since your target customer is right there, you will not have to spend as much money on marketing. For start-ups to enter the market and get off the ground properly, they need to place themselves in a relatively small niche. If there are a few competitors, it means that there is a market and a need for your type of product and concept. You can always tweak both your concept, values, business strategies and products to differentiate yourself from the others. If you want to get a reality check, you should visit a trade fair for your type of products. If you are making activewear you can for example visit ISPO Munich, which is the world’s largest trade fair for sports business.
To identify a unique niche in the personal style/fashion community try finding answers to the following questions:
Q.1. HOW do you find your niche market?
Amazons “best seller” page is updated every hour so you will have an exactly accurate list of products to compare with. If you are already in a niche market, you might answer these questions and find that you should remain in your niche or move away into a new niche where the opportunities are bigger for you. Make a long list with ideas, do not edit anything, at least not yet. The more ideas you have, the better it is.

Q.2. What are your passions and skills?
If this is your first business, you will soon realize that there are ups and downs, and you will realize how hard you have to work to succeed. You will work 24/7 on your business, and if your passion does not lie here, you should then NOT launch a clothing brand. Customers in niche markets tend to be deeply knowledgeable, and they will sniff your miles away if you are not authentic and if you do not know your stuff. Make a list of at least 5 things you are good at.

Q.3. What values do you want to run your business by?
The apparel market is extremely saturated. Today’s customers buy brands based on values and what they stand for. By making a list of values, you will narrow down even more on your target customer, demographic, and positioning. If you have a hard time coming up with ideas, start listing the values that you love about your favourite brands.

Q.4. Who is your customer?
For a brand to be successful, the brand absolutely needs to know who its target customer is. To know their preferences, where they shop, what they like, what they do not like, you must create a target customer profile before you start your brand. If you know people that fit your ideal customer profile, talk to them. They are most likely, not your ideal customer. We have written a post called How to define your customer. It is exactly about what the headline states, how to define your customer. Read the post to help you identify your target customer. And everything you do in your business, from the moment you have defined your ideal customer, everything you put out into the world should be for this person. It is vital to know the market you are entering. You should check as much what is not on the marketplace as what is. Talk to retailers and if possible, customers to get clarification on this. Figure out what makes them your competition, and then do it better or different. Make a SWOT analysis after you have done your market research. You will get some ideas about how to make your brand stand out.
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Python is a high level, interpreted and general-purpose dynamic programming language that focuses on code readability. It has fewer steps when compared to Java and C. It was founded in 1991 by developer Guido Van Rossum. It is used in many organizations as it supports multiple programming paradigms. It also performs automatic memory management.
1) Presence of third-party modules
2) Extensive support libraries (NumPy for numerical calculations, Pandas for data analytics etc)
3) Open source and community development
4) Easy to learn
5) User-friendly data structures
6) High-level language
7) Dynamically typed language (No need to mention data type based on value assigned, it takes data type)
8) Object-oriented language
9) Portable and Interactive
10) Portable across Operating systems

1) GUI based desktop applications (Games, Scientific Applications)
2) Web frameworks and applications
3) Enterprise and Business applications
4) Operating Systems
5) Language Development
6) Prototyping

Organizations using Python:
1) Google (Components of Google spider and Search Engine)
2) Yahoo (Maps)
3) YouTube
4) Mozilla
5) Dropbox
6) Microsoft
7) Cisco
8) Spotify
9) Quora
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The best cleaners like to make a difference for their clients, so it is essential that you enjoy the process. For example, the sides of the furniture may not need to be dusted on each appointment, but you better make sure you dust them before your client complains. Once you start in a client home you will be expected to keep moving until the job is completed. Time is money and dawdling on the job may prevent you from earning enough to keep your business in profit. If you have some disabilities, you might want to consider another type of business. As you acquire new leads and customers, you will be juggling a calendar of ongoing and one-time appointments. This involves providing estimates, creating a customer file, maintaining a 12-month calendar, and addressing customer needs when they need to reschedule. On top of acquiring new customers and addressing client needs, you will be responsible for invoicing and tracking client payments. In today's digital world, you also can setup recurring billing through a service like PayPal that younger clients will appreciate. This is one of the biggest money pits in owning and running a business. This is the difference between ads that work and those that do not return any new prospects for your business. Running a business involves defining policies and procedures that tell your customers how you run your business and how you will respond to their needs. Without these policies and procedures, your clients will consider you their worker and tell you what and how to clean and find it easy to get you to do more work without paying you. This is the biggest complaint I get from new house cleaning business owners. Good customer service is not doing everything your customer wants you to do. It is enforcing your policies and procedures without having your client resent you and then cancel your service.
You will need to do this with a smile and understand that sometimes everything you do to appease our customers may lead to a cancellation in the end. That is part of business, but you need to make sure you did everything you could to protect your business while enforcing your policies. Therefore, having your policies in writing and delivered to your clients is so important. More information on customer service in this blog post. This is part of customer service, but special attention needs to be given to complaints. A good house cleaning business must have a service guarantee. Sometimes this is not good enough for some customers, so you will need to decide how you will handle those. Customers expect you to take the heat and make it right.
You will need to know when a customer is abusing that and take the appropriate steps. If you already keep a home budget, then you can easily create a budget for your new business. This will help you to spend wisely, understand where your money is going, and force you to save a portion of your income to grow your business. A business plan intimidates many people the first time they are presented with the idea. Think of it as your roadmap to success. And that is exactly why you should plan your business. Once you have a plan established it is simply a matter of following it to reach the success you have planned. It is a common mistake to think running a business will be comparable to going to a job. You will be returning phone calls from new prospects, performing in-home estimates, keeping a job calendar, maintaining your supplies and equipment, and performing client follow-up and customer service tasks. This is what it takes to get a new business off the ground and into profit. Before you can go out to dinner with family or friends, you will need to make sure you do not have any outstanding issues for the business. By paying attention to business issues first, you can put your new business on solid ground and drive it to success.
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Most entrepreneurs, and even most engineers, do not understand all the consequences of various product features. Another example comes from an entrepreneur who asked me and the other experts in the Hardware Academy for feedback on his product concept. He was very technically minded and had spent a lot of time specifying his product in detail. These changes made his product about 3 times easier to bring to market. The catch is that unless you understand the entire development and manufacturing process it is difficult to know the future implications of all your product decisions. If you outsource product development be aware that asking your primary developer to help simplify your product may create a conflict of interest. The more complex your product the more money they get paid. Instead, work with independent experts to help you simplify your product and better understand the long-term impacts of your early product decisions. To build an electronic Home product keep the following in mind:
1. Step 1A – System Block Diagram
When creating the preliminary production design, you should start by defining the system-level block diagram. Most products require a microcontroller or a microprocessor with various components interfacing with the microcontroller via various serial ports. This is an essential first step for selecting the correct microcontroller for your product.

2. Step 1B – Selection of Production Components
This will allow you to then create a preliminary Bill of Materials., Newark, Digikey, Arrow, Mouser, and Future are the most popular suppliers of electronic components. You can purchase most electronic components in ones or up to thousands. Once you reach higher production volumes you will save money by purchasing some components directly from the manufacturer.

3. Design the Schematic Circuit Diagram
Whereas a system block diagram is mostly focused on the higher-level product functionality, a schematic diagram is all about the little details. But be warned these are quite expensive and are best for those designing multiple products.

4. Design the Printed Circuit Board
The PCB is the physical board that holds and connects all the electronic components. Development of the system block diagram and schematic circuit have been mostly conceptual in nature. In general, the smaller the product, and the tighter the components are packed together, the longer it will take to create the PCB layout. If your product routes large amounts of power, or offers wireless connectivity, then PCB layout is even more critical and time consuming.

5. Generate the Final Bill of Materials
Although you should have already created a preliminary BOM as part of your preliminary production design, it is now time for the full production BOM.

6. Order the PCB Prototypes
Creating electronic prototypes is a two-step process. The first step produces the bare, printed circuit boards. Your circuit design software will allow you to output the PCB layout in a format called Gerber with one file for each PCB layer. These Gerber files can be sent to a prototype shop for small volume runs.

The same files can also be provided to a larger manufacturer for high volume production. The second step is having all the electronic components soldered onto the board. From your design software you will be able to output a file that shows the exact coordinates of every component placed on the board. This allows the assembly shop to fully automate the soldering of every component on your PCB. Your cheapest option will be to produce your PCB prototypes in China. For producing your prototype boards in China, I highly recommend PCBWay, Bittele Electronics, Seeed Studio, or Gold Phoenix PCB. Note that discounts are available in the Hardware Academy for many of these services, so you may wish to join before ordering any custom boards. Members also get a 30% discount on the DipTrace software. Now it is time to evaluate the prototype of the electronics. Keep in mind that your first prototype will rarely work perfectly. This is when you will identify, debug, and fix any issues with your prototype. Most designs take multiple prototype iterations to get ready for market. Nearly all modern electronic products include a microchip called a Microcontroller Unit that acts as the “brains” for the product.

7. Develop the Enclosure
If appearance and ergonomics are critical for your product, then you will want to hire an industrial designer. If appearance is not critical for your product then you can probably get by with hiring a 3D modeler, and they are usually significantly cheaper than an industrial designer.

8. Create 3D Model
The first step in developing your product’s exterior is the creation of a 3D computer model. The two big software packages used for creating 3D models are Solid works and PTC Creo. Once your industrial or 3D modelling designer has completed the 3D model you can then turn it into physical prototypes. The 3D model can also be used for marketing purposes, especially before you have functional prototypes available. You can also get a photo realistic, 3D animation of your product done. The biggest risk when it comes to developing the 3D model for your enclosure is that you end up with a design that can be prototyped but not manufactured in volume. Ultimately, your enclosure will be produced by a method called high-pressure injection molding. Developing a part for production using injection molding can be quite complex with many rules to follow. So be sure to only hire someone that fully understands all of the complexities and design requirements for injection molding.

9. Order Case Prototypes
An additive process, like 3D printing, creates the prototype by stacking up thin layers of plastic to create the final product. The advantage of subtractive processes is that you get to use a plastic resin that exactly matches the final production plastic you will use. This is important for some products, however for most products this is not essential. With additive processes, a special prototyping resin is used, and it may have a different feel than the production plastic.
Resins used in additive processes have improved significantly but they still don’t match the production plastics used in injection molding. Be warned that prototyping processes are completely different than the technology used for production. You may also consider purchasing your own 3D printer, especially if you think you will need several iterations to get your product right.

10. Evaluate the Enclosure Prototypes
Developing the plastic for your new product is not necessarily easy or cheap, especially if aesthetics is critical for your product. However, the real complications and costs arise when you transition from the prototype stage to full production.

11. Transition to Injection Molding
Although the electronics are probably the most complex and expensive part of your product to develop, the plastic will be the most expensive to manufacture. Setting up production of your plastic parts using injection molding is extremely expensive. Most plastic products sold today are made using an old manufacturing technique called injection molding. The mold has a carved cavity in the shape of the desired product. Then, hot molten plastic is injected into the mold. Injection molding technology has one big advantage it is a cheap way to make millions of the same plastic pieces. Current injection molding technology uses a giant screw to force plastic into a mold at high pressure, a process invented in 1946. Injection molds are extremely efficient at making lots of the same thing at a low cost per unit. You can eventually increase your production speed by using multiple cavity molds. They allow you to produce multiple copies of your part with a single injection of plastic. To learn more about injection molding see this blog and check out this paid course.

12. FCC
Which type is required for your product depends on whether your product features wireless communication capabilities such as Bluetooth, WiFi, ZigBee, or other wireless protocols. Consider initially using electronic modules for any of your product’s wireless functions.

13. UL / CSA
However, most major retailers and/or product liability insurance companies will require that your product be UL or CSA certified.

14. CE
CE certification is needed for most electronic products sold in the European Union.

15. Lithium Battery Certifications
For most products I recommend initially using off-the-shelf batteries that already have these certifications. This is primarily since most hardware companies choose to have a battery custom designed to take advantage of all the space available in a product.
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In the eyes of the law, by the very nature of entering business with another party, you may be considered a partnership -- whether you have a written agreement or not. A partnership agreement can be solidified by an oral agreement between partners, but experts recommend putting the terms down in writing. Once you have an idea for a company, whether this means selling a product or a service, understand the consequences of opting to become a partnership. The first step you need to take in forming a business partnership is to figure out who is in the partnership. Professional firms with 50 or more partners have extremely detailed agreements spelling out rigid procedures over who gets admitted, who signs the lease, the structure of the partnership, etc. If you are teaming up with someone else to perform services for a mutual client and do not wish to make that person your formal business partner, make sure the other person signs an agreement stating clearly that they are not your partner or agent. You notify the client in writing or by e-mail that you are NOT in partnership with that person. While this exercise is not mandatory, it is extremely helpful to ensure success of a partnership. Do this by making sure a suitable Internet domain name is available for your partnership, as most businesses these days should establish a website.
You will also need to register your partnership name with a local government, for which there is usually a modest fee. And while it is not required, it is often a good idea to gain legal protection for your partnership in the form of a trademark. A business partnership does not pay taxes on income. The partnership is a pass-through entity, and the individual partners pay tax on their distributive share of partnership income passed through to them. Each year, the partnership files a return, Form 1065, to report to the IRS the income, gains, losses, deductions, and credits from the business. It also files a Schedule K-1 for each partner, allocating a share of each item of income, deductions, etc. according to the terms of the partnership agreement.
If the partnership is profitable, each partner must pay self-employment taxes on his or her net earnings. Instead, they can file a single Schedule C to report their share of business income and expenses. The most important thing to spell out in a partnership agreement is your "exit strategy" if things do not go as planned and you want to get out of the partnership.
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