I've worked in social media, SEO, PPC and e-mail campaigns. I'm now starting my freelance marketing service. Would it be better for me to pick one topic to specialize in, say Instagram Marketing, so its easier for me to focus? Or is it better to just offer everything I know under a "Digital Marketing Services" umbrella? Will one strategy gain me more traction than the other? Thank you
It's always better to be great at 1 thing, then average at everything.
You can still offer multiple services, but you REALLY want to push 1 as what you are best at. There are a couple factors that go into which one specifically you should choose. Message me if you want to go into more detail.
Answered 7 years ago
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