Questions

I'm trying to narrow down who needs what we offer. I have a team of awesome travel writers that do great content for astonishingly low rates.

It seems you need to know two things: 1) Who wants to hire low-rate professional travel writers? 2) How can I land them as clients?

1) Who wants to hire low-rate professional travel writers?

That really is a broad market, from hotels, travel websites, travel agencies, and more.

Try narrowing it down by geography or theme, and company size. Obviously you'd want to focus on writing about the places your writers know best. And larger companies are more likely to need a higher volume of content and have a higher budget to spend on it.

2) How can I land them as clients?

Start by making sure they can find you if they're looking, by building a web presence with a good understanding of organic SEO. This involves building a portfolio of published content. The more high quality websites your content has been on, the more high quality links your own website can link back to, which contributes to raising its rankings.

Create a lead magnet you can use to engage with potential leads. "Ultimate Travel Writing Guide 2017" might be of interest to content marketing teams at these companies. Do the research and offer the most relevant statistics and other info.

Offer your lead magnet on your website and promote it regularly via multiple social channels (online and offline) where you know these industries can be found. Offer it to contacts your writers have already written for as well.

If you get your entire team involved, you'll be able to have several times the impact of doing it yourself. Keep track of who's contacting who, when, and how with a content management system.

Also build in content that draws travel writers from everywhere. The best way to do this is to teach them how to make their craft better. Get them to subscribe and engage. They have knowledge and experience to contribute, and contacts you want.

At the same time, you can use outbound marketing strategically with coveted prospects you can't reach any other way. Personalize each first contact to get a response--not make a sale. You can do it by phone, email, or a combination of both.

I can offer successful scripts for outbound, and point you in the right direction for best SEO practices nowadays, tell you where to invest your time most efficiently for distribution, and more. Just give me a call to begin bringing your marketing plan together.


Answered 7 years ago

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