I have been creating videos for promotions and presentations.
Aside from the quality of the video, you must have an attractive script. It all started with the script for your video and should answer the following:
1. What is the problem or conflict?
2. What is your solution?
3. What is your unique selling proposition (UPS)?
4. What is your call-to-action?
This is basically a marketing stuff but if you look at the successful You Tube videos, they have these elements, regardless of the the brand or type of videos.
I am open for a phone conversation in case you need more answers and guidance.
Thank you very much!