I will be re-launching my personal blog soon. It's a blog that offers an appealing content to the audience but I am the sole writer on it. Is it worth investing money and promoting it on social media?

If your goal is to build a community around the blog, I would focus on creating a strategy on spreading the word.

Start by visiting other blogs that are similar and participate and comment in conversations. Offer to write guest blogs and receive link back and credits.

Start a podcast that you can use with the Blog, this is something I would spend some money on and set up. Itunes is a great search engine and will help market the Blog very effectively.

Answered 8 years ago

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