I'm working to validate a retail software/hardware idea. We think that facial recognition technology and AI could help with customer loyalty and operations, but want to understand the pain points better. Any feedback would be appreciated.
Adding to Shakirah's answer:
And to build your client demographics, start with the problem you are solving. What is the problem, who experiences it and why. That will start to dictate who your client is, and from there you can determine your client demographics.