Every digital marketing, advertising or copywriting campaign starts from knowing your prospective customer. However, as a new company, how can you know the habits, likes and dislikes of prospective customers in an affordable way (for a small online business)?
Use Facebook insight.
There is a feature in facebook that you can use to identify your potential customer and i'm revealing you a simple trick.
Choose a 'public figure' of your niche: as an example if you are a personal trainer you can choose a very known name, then go to facebook insight, in the business manager, and put the name of him.
If it's very well known, probably he has a fan page or something, so Facebook will display you the identikit of the people interested.
They go VERY IN DEEP: you can see how much they earn, what is the average family, where they live etc
Write down these datas.
You can use it further also for paid ads.