I head the business development department of an IT solutions provider company. We offer technology assistance for new IT project and maintenance/testing for their existing applications. We have developed mobile applications for Fashion/heathcare/food/e-learning industries. Currently my team is using Linkedin Sales Navigator and targeting different Industries and running a 5 message/email outreach campaign. What should be my steps to increase my outreach?
Hi. with respect, I'd start with your first paragraph above. It's not clear whether you are an outsource company that supports others as they run their own IT projects ... or a mobile application developer.
Both are great, but together I think you might risk preventing prospects from quickly understanding what you offer so that they can match that with their pain points.
Either way, it's a crowded marketplace and as Seth Godin tells us "if you are not different you are invisible".
1 strong point of focused differentiation and remarkability is worth 10 in BD.
Happy to support this if required.
Mark
Answered 6 years ago
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