I am launching a site for my market research and analysis firm, which is focused on healthcare AI applications. I know how to create the content but wonder how I might best accelerate my audience development and lead generation capabilities.

In order to accelerate your audience development and lead generation capabilities, you could look at projecting the core benefits of your services.

Why is it necessary (research and analysis on healthcare AI applications) and how will the information you provide be used by those within your target audience?

To get this in front of them, you'll have to think about how you're going to distribute the contents. Content marketing may come to play here (especially within social networks - find groups where those in that industry hangout and engage with them), but you also have to think about making people come back for more.

Create a lead generation system within your website to capture data, and then use email to further reach those within your core audience (i.e. your subcribers).

If you have the budget, then invest in paid ads and track results.

I hope this helps?

Feel free to reach out if you have further questions.


Answered 2 years ago

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