I've been creating educational content for online business for years, have millions of views and have created over 1,000 videos. While previously providing for free, I've finally decided to try to monetize it. My problem is I have the knowledge, but struggle to organize the info into modules. Also, I am not sure what format to present the info in ie, video form, a book, slideshow, etc. I've sat down to attempt to create courses a couple times and I wind up with single chapters, 20 pages long, where I shoot off in all different directions. I also struggle with what format to release this information in. I have a tendency to ramble and also have so much info to share, I get off track and try to share it all at once as opposed to breaking it down. Any advice for a first-time course creator in terms of how to organize the info? For example, by category and short 1-3 minutes modules or larger chunks of 10 or 20 minute videos?
Focus on your target's pain. Break this "pain" into little micro-pains within the Theme. Use index cards for each chapter/module...
Choose a specific time every day to write. Turn all the B.S. disturbances off! Focus. Either write like you speak or record your talking points and pay Fiverr or whatever to transcribe.
Assemple a PDF. Get/build a Wordpress site focused on your chosen niche. Blog min. 2-3 times/week. Create great content that matters and share your knowledge in each Post. Do not holdback. QUALITY.
Build your list; Aweber or Constant contact or whatever. Prominent signup form! Build a drip campaign. Allow 6 months to get any traction.
Build your brand. Consistency... IE: like for me, it's Teacher… Lender… Consultant...Resource… Answers… The Business of Lending to the Masses.
Leave INTELLIGENT, INSIGHTFUL comments everywhere related content appears. I've made front page of Wall Street Journal, Bloomberg, NYT... Reporters NEED content. THEY ARE LAZY. Do the work for them.
Be controversial. As Altucher writes, "If you're not afraid to hit Publish, if you're not scared SH&&***less, your writing sucks.
Youtube, Instagram... sure! Everyday and everywhere!
Start today. Focus. Do the work. Iterate. It's hard "work" BUT if you choose a niche you dig, the future is yours. Fail to be scared and do what need to be done, you will still be HERE!
I know, and more importantly, YOU KNOW this works!
Jer - Trihouse Consulting