I've been so product-focused that I lost sight of sales. Now I can't afford product development even though we are rich with opportunity. I'm failing at the balancing act. My SaaS product needs attention as do my customers and users. But it leaves me very little time for sales. I'm sure this is a common problem but I'm not sure how to best address it. It's so problematic in fact that my developer is frustrated with the on-again-off-again nature of building this project out. I'm bootstrapping, and the little sales we do have goes right back into development. I can't say I'm a business developer, nor a sales guy, but I get out there and pitch a product I've been building with love for years so I've been able to last a few years. The product keeps getting better and better, and the feedback from customers and users has been wonderful. It's just me and a developer for hire (who also does love the project, but hasn't been interested in equity just yet). I feel this could be more, but don't know how to bridge the gap.
I would start with some growth hacks to increase your sales without raising your costs that much.
1. Social media - provide valuable content related to your SAAS and the industry it targets. Build traction by showing case studies, customer reviews, how customers use your product and how it saves them time & their sanity.
2. Referrals - if you have happy customers who love your product you could create and easy referral program offering your happy customers an incentive for sharing your product. Make this very easy like 1-2 clicks. All the biggest SAAS companies have used this tactic to scale their users rapidly.
3. Create Content - Create valuable content on your website that will laser target your client base in the search engines for the problems they have, and how you can solve them. Along the same lines of the social media content creation... Case studies, how users use your product, videos, reviews, tips & tricks, etc.
I would set aside at least 30 minutes per day and focus on this. Ideally more time will increase sales. But the key is consistency.
I have lots of other ideas how to help here so if you need my help along the way Im just one call away.