How do I choose a name for my B2C consumer finance/payments business which exclusively uses traditional marketing strategies?

I co-founded a consumer finance business earlier this year that helps US consumer decrease their debt burden using innovative payment solutions. We have been live in the market for about 5 months. We would like to choose a final name for the business that we can use going forward (we have been testing several names) and want to develop a proper strategy to do this. I would love to connect with folks who have significant experience in branding for B2C companies with traditional marketing focus (and emphasis on direct mail).