Questions

What is the best way to ensure that the seller on an online marketplace gets feedback from the buyer after a transaction?

Once the transaction is complete, the buyer is not obliged to come back - what are some good tactics to get the seller to come back to rate the transaction?

3answers

I'm a fan of the model where in order to get feedback / have it affect your profile and ranking, you have to give feedback first. So whomever gives feedback first it's held in escrow until the other party does it too.


Answered 6 years ago

If the buyer is getting a discount or is signing up for a Beta program, you can make the feedback as part of buyer's contract.
If the buyer is purchasing a regular GA product, providing additional discounts, gift or coupons for their feedback is another method. Something to acknowledge the time they are taking, is often successful.


Answered 6 years ago

Depending on which marketplace you're talking about, but I know that Amazon doesn't want you to solicit any of their buyers since they already do it for you. On eBay, you can usually ask for feedback.

A tactic I've used is to include a reminder note within the package or packing slip that reminds the buyer how important feedback is for you and the marketplace.

I don't recommending using any software to request feedback because it's looked down upon by marketplaces is general.

Hope this helps


Answered 6 years ago

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