Do you price them to maximize profit? Do you price to break-even? Does this answer change if customers are willing to pay a premium for your brand?
Hello,
The question is what is more important regarding your swag. Is it profits, or is it brand recognition? As a budding business brand recognition can be equally as important as the revenue that the swag generates. If you want to get your brand out there, price it lower to potentially generate more volume and hypothetically greater brand recognition.
Answered 5 years ago
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