I am about to launch a new start-up business globally and planning an explainer video to show how my product is more useful than any other similar product in the market. I am not sure which is more effective to use to persuade the market that my product is better than any other.
Listing the problems. Identify pain points and grab their attention. Keep the focus on your audience. Then move to show them the benefits of having their problem solved. Don't give away the store. Stoke emotion. Make sure it is mobile friendly. Close with a powerful Call to Action.