The challenge is that all budgets are locked down and the business owner is unwilling to take money from their marketing budget (or any other budget) to put towards analytics.
The excuses are informing you that you haven't communicated the value of the services you provide. You could consider the following:
1. Hire an experienced sales representative to bring in business.
2. Hire an experienced development professional to help define your marketing campaign from the perspective of the customer and to clearly communicate your value proposition for sales and marketing.
The latter is a universal strategic action that will efficiently increase your income for the duration of your business. Take my advice to from recommendation to revenue by booking a 1-hour call today.