PR will help with sales, but also improve conversion.
Marketing should (if done right) increase sales regardless of PR (if landing pages are done right).
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Personally, I am not an either or type of guy. The answer is both. The main difference? Marketing is focused on promoting and selling a specific products or services, and PR is focused on maintaining a positive reputation for a company as a whole. They go hand in hand. One really isn't better than the other, You need a solid plan that incorporates both. I help people with this every day. Good Luck, I'm here if you need me.
I've built brands around a product, a service and around a personality.
This day in age, marketing is PR and PR is marketing in a sense. Brands and personalities bleed together. For the good or for the bad. I believe both are necessary to achieve a high level of excellence. But you can be successful pursuing either or. Choose your passion or the passion of the person you are hiring.
I'm available to anyone seeking advice or direction with marketing.
I would choose marketing. You can get great PR and not generate sales. Marketing is directly connected to sales and revenue growth. PR is more "earned media" and how your story connects to a broader cause. Both areas should be included in your business strategy. I find that if marketing is done right you will generate PR. Also depending on industry many of the PR platforms are paid, for example in crypto and blockchain many press releases are paid placements. Even mentions in top business media can be purchased and therefore part of a marketing budget. Digital has changed the game. Think bloggers, podcasts, YouTube channels, IG, FB and the like. Schedule a call with me if you want specific guidance and tips in any of these areas. Good luck to you!
Your focus should always start with your brand. This is especially true when speaking about anything in the luxury realm, as the increased cost must be matched by a similar level of perceived worth or value.
The flow looks something like this:
BRAND > PR > MARKETING
These are not linear in the sense that once you "complete" a step then you are done with it. It is more of a cycle.
I'd love the opportunity to do some research on your company and needs and hop on a call if you're still looking for help. https://clarity.fm/jlcortez
Definitely start with marketing. Use your social media or wherever you are interacting with potential clients to test your message and positioning.
It is important to know what your market responds to before you start looking for PR.
Once your message is clear, you know who your client is and what they want from you, begin scaling with local media.
You would be surprised to know that most local media outlets- print, TV, radio, digital- are in need of content. Most of them have contact information on their website.
Reach out and explain how you can add value and content to their show.
Do not take no response as a "no". Most of them are very busy, so just keep following up nicely.
Once you have had success there, look into PR, or have an assistant or intern take over the outreach and follow up!
Please reach out if you have any other questions:)
Both. You need a firm strategy around goals with multiple channels and pathways to customers considered, tested, tactically operated, monitored, and improved over time in order to remain competitive. The better you do this process, the better your brand will stand out and compete against many others in the travel space. At some point, you'll want to pick out the gems that are working in both PR and Marketing, push resources into them, and thus maximize your brand strengths. Give me a call if you want to break through the noise.