Assaf Ben-DavidMentor, Entrepreneur, Lawyer, Public Speaker
Bio

Experienced Startup Mentor, Commercial lawyer, Lecturer & public speaker. I've helped over 300 entrepreneurs & 100+ startups. Taught tens of courses and given hundreds of talks. Founder of the Legal Clinic for Startups.



Recent Answers


You ask a great question. Yes, it is possible to combine other services or create an existing service, and you might still succeed. But to be accurate, almost all of the companies that you mentioned did in fact solve a problem and/or have something unique about them that was unique enough to bring users.
For example: Skype was among the first systems at the time (being first...), Signal skyrocketed recently because they provide complete privacy which became a big issue after FB announced that they were officially getting all the info from users on Whatsapp (so privacy = unique), WeChat was targeted at the Chinese market at a time where the other big players weren't in China (so right time at the right place = unique).
Bottom line, you either need to solve an actual problem/pain, or be extremely lucky and be in the right time at the right place and have the right connections/community.
Good luck


Most expenses (in most countries) that are directly related to the advancing your business are tax deductible. For example, marketing on FB or Google Ads, using an attorney or other counsel - like on clarity.
Good luck


Hi,
It sounds like you've done an amazing job so far and are doing things correctly. This is a perfectly natural feeling that every (good) entrepreneur would feel. In order to succeed, all successful entrepreneurs have had to put this feel aside, and take a leap. That said, this should be done in stages, and after validating your idea (see my previous answers on Clarity - https://clarity.fm/assafben-david - for a detailed explanation on how to validate your idea).
I'm in academia, and have helped numerous edtech startups, so if you need more advice, feel free to give me a shout.
Good luck
I've successfully helped over 380 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at my reviews: https://clarity.fm/assafben-david


I work in academia and would be happy to help, but would need to know more information.
Good luck


Hi
Great question, but it's really hard to answer without knowing what service you provide. Also, it really depends what percentage your talking about - if its low - I wouldn't waste time on it for now.
I myself have personally wanted to use an online service which claimed to be free, and the sign-up deterred me so I just gave a wrong email address. If it's a once-off action on behalf of the user (for example converting a file), users are lazy and even something like giving their email deters them.

I am happy to solve this issue with you, but I would need to get more details, following which we could have a short call to discuss the conclusions.
Good luck


1. commercials / Advertising / leads.
2. In-app purchases of things that they actually need.
3. Freemium model - they only pay for extra services (like maybe you can have a dating feature or a business feature).
4. Offering complimentary services such as loans, help submitting forms, help before interviews and many other ideas.
There are many more options. Happy to explain them on a call.
Good luck
I've successfully helped over 380 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at my reviews: https://clarity.fm/assafben-david


Hi,
A go to market strategy (GTM) is a plan which shows how you plan to penetrate the market with your product / service.
Among other things, you need to explain:
1. Who is your target market? (Be accurate).
2. What marketing methods do you plan to use to reach them (and why you chose these platforms). .
3. How much will these methods cost (you can to a test on FB or Instagram or whichever platforms you plan to use)
4. What % of your target market do you expect to reach and within how much time? (be realistic).
"How can I create one":
1. Hard work and research.
2. You can find examples online (here are a few:
https://blog.upscope.io/10-companies-show-you-their-go-to-market-strategy/
https://theproductcompany.com/gtm-strategy-examples/
https://www.byteant.com/blog/go-to-market-strategy-for-startups-a-complete-guide-free-template/

Good luck


Hi,
I would be happy to try and help. In addition to mentoring hundreds of startups - both from a business and legal aspect, I have also personally built an aggregator deals website - so I have personal knowledge with this field.
You're welcome to take a look at my reviews: https://clarity.fm/assafben-david
Good luck


Hi,
4a:
There are various 'models' that you can use to estimate how many shares/percentages your new partner should get. These include (a) his/her investment in time and/or money, (b) the current + potential value of the company, (c) the time and/or money that you as the original founder already put in and various other models. That said, at the end of the day, it's all about value and psychology (both side's feelings).

Bottom line:
1. It all really depends on how much value they are giving you (not only financial, sometimes even just moral support goes a long way). Some founder's 'should' get 5%, some should get 50% or more.
2. Ask the potential partner how much shares they want (BEFORE you name a number).
3. Have an open conversation with them in regards to each of your expectations.
4. Use a vesting (or preferably reverse vesting) mechanism - meaning that the founder receives his shares gradually, based on the time that goes by (during which he fulfills his obligations) and/or milestones reached.
5. If you want a mathematical method: calculate the value of each 1% of the shares (based on the last investment round), check how much an average CPO earns per month/year, and then you can calculate what % he/she should get for the 2-3 years they should put in.

4b. Happy to explain on a call as I would have to write another 10 lines to answer this. Very briefly though, the risk would be you not getting your shares, but if you draft a founder's agreement, you can avoid this.

4c. Tell him how much you respect him, the business and the time you worked there. Tell him that you are leaving for personal reasons. Do not tell him about the startup. Check that you don't have a non-compete class in your employment agreement.

Good luck

I've successfully helped over 380 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at my reviews: https://clarity.fm/assafben-david


Hi
sounds like you have a lot of valuable skills - well done.
I'd be happy to receive your c.v. or a link to your LinkedIn profile and I could then connect you with some of the startups I work with (or bring you on board to one of the startups I work on myself)
Good luck


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