It’s certainly a challenging time to work through for any business owner. And a critical time to be flexible in your business.
Some good suggestions here already but I would add that it’s a great time to look outward as well. What do your customers value through good and bad times? How can you better serve them when times are tight (and getting tighter)?
Talk to them (without selling) and learn where they’re cutting and where they’re not. They may clue you into an offering that you haven’t traditionally done, but you can make it happen if there’s demand. Or, double down on something that has steady demand.
Good luck and please let me know if you need more assistance – I’ve trimmed my rate in response to the current global uncertainties.