Questions

I want to hire a growth person to my startup, but I'm not sure whether to look for a 'growth hacker.' It seems like we're calling everything 'growth hacking' these days. What is the difference between growth hackers and growth marketers?

I haven't heard of the term 'Growth Marketer'. Silicon Valley seems to be full of buzz words, but essentially it's the difference between macro and micro perspective. A growth marketer likely works more strategically where as *generally* growth hackers work on specific pain points and challenges.

This is a gross generalisation because pure growth hacking should be a very strategic thing but the term is often mis-used.

What you should always start with is macro perspective i.e. Strategy.

This is my area of expertise so feel free to give me a call and I can work through the whole thing with you.

If you inbox me, i'll send you a link for a free call.


Answered 7 years ago

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