I am building a broad niche marketplace and it is about 90% completed but now I am having a difficult time deciding if I will still make it a broad niche or targeted niche. I need your help.
I always suggest going "uncomfortably narrow" initially so that you can really dial in the user experience and build liquidity first.
Going broad will be tougher as there's too much noise to signal.
Also, it's best to fake the supply side initially of you can to improve the buyers side first, then figure out supply & quality afterwards if customers are buying and you've proven out a demand strategy that will work.
Answered 10 years ago
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