So with my experience on things like the best way to go about it is to use tools like UX optimization tools or you try content creation and promotion. You can opt to call

You’ve already got two good ones in place. A few others that can round things out depending on your goals…

Google Search Console & Analytics… both are free and give you visibility into how people are finding (and using) your site. We have used them at start up phases heavily.

Ahrefs or SEMrush… great for deeper keyword tracking, backlink monitoring, and competitive analysis.

Hotjar… if you want to see how visitors actually interact with your site (heatmaps, click tracking, session recordings).

HubSpot (or similar CRM/marketing automation)… can help tie your website into lead nurturing, emails, and workflows. This is one we have particularly liked and leaned into because of its versatility and plug ins for scaling at our size we needed one that could be customized but still play nice with a lot of external third parties.

Grammarly or Jasper… helpful for content polish and AI-assisted writing.

The main thing is to pick tools that align with your actual growth plan; driving more visitors, converting more leads, or retaining more customers.

To grow your website, you can use tools like Google Analytics for tracking performance, Google Search Console for SEO, social media platforms for promotion, and marketing tools like Mailchimp or HubSpot for engagement. Additionally, SEO tools like SEMrush or Ahrefs can help me improve visibility and reach more users.

I am just adding best of best,

SEO Suite: Semrush
Backlink Research: Ahrefs
Analytics: Google Analytics 4 + Google Search Console, microsoft clarity
Technical SEO Tool: Screaming Frog
Content Optimization: SurferSEO
Email Marketing: HubSpot (if budget allows) or Mailchimp (for smaller scale)
Design/Social Tool: Canva

if you feel you want specific option then we can connect.