Thank you Katty
This is one of the most thoughtful and complete responses I’ve seen on the topic — especially the part about showing how you think in the moment through workshops or peer communities.
I’ve seen something similar when helping first-time GMs or founders: when you stop pitching and start offering perspective in a shared space (even asynchronously), people begin to seek you out for how you think, not what you sell.
I’d add one small point from my own experience:
→ Sometimes, helping someone structure a decision (without telling them what to choose) creates an anchor they remember — and that brings them back when timing aligns.