We're launching our app soon http://teamstoryapp.com but we're wondering if we should do a closed beta or launch quietly... We know that launching in beta would give us good initial users and content creation (brand and community), but the downside of doing a beta is the friction for users to get on the application due to cumbersome process (TestFlight etc.) Some of us are afraid that people would churn because of this and suggesting launching the app quietly. Was anyone in the same situation? How do you go about doing this? Thanks in advance
I think deliberating private beta ends up with a lot of wasted effort. It's far better to recruit your initial user panel and learn a ton there especially with something like TeamStory that is essentially expecting to successfully establish a new behaviour amongst its users.
I think Dan and Austin's advice is right for a lot of apps but not for something like TeamStory