We're launching our app soon but we're wondering if we should do a closed beta or launch quietly... We know that launching in beta would give us good initial users and content creation (brand and community), but the downside of doing a beta is the friction for users to get on the application due to cumbersome process (TestFlight etc.) Some of us are afraid that people would churn because of this and suggesting launching the app quietly. Was anyone in the same situation? How do you go about doing this? Thanks in advance

I'm of the opinion of launching as soon as you can. You can only really learn when the app hits the wild. Realize though that apps are not websites, they can't be iterated as fast and a furry of bad reviews because of a buggy launch can haunt you forever. Some initial closed, pre-App Store launch is needed to make sure the basics are covered. No crashes, no major UX bottlenecks and ease of performing the 2-3 main things you want people to do.

Dan's idea is great if you'd like to save the US (or any other country of your choice ) for a big launch with press and a furry of users. Then you'd want some things further iron out. Some apps never do this and just organically grow their way to awareness by pure awesomeness and hustle.

Btw, love the idea and just signed up for the beta ;)

Answered 7 years ago

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