Up until now I have thought about ideas in the following ways: -what pain points do I experience? What are the potential solutions? -what software is horrible to use? How can I improve it? -what is an old industry that needs disrupting or a market that most people aren't thinking about? -what would be a 'cool' idea or product? Something I would love to use? -what am I most passionate about in life? ...the list goes on and on. Bottom line, I keep searching and searching, but I can't find the right idea that I would feel excited about working on for the next 5 years. A lot of people say "it's not the idea, it's the execution". I agree 100%, however I'm afraid if I pick the wrong idea my efforts will yield a much smaller result. Whereas, if I focused on a good idea the whole process of driving success would be easier. Sometimes I wish God would just slap me in the face with a good idea to work on. I know once I get started on an idea that I am passionate about I'll make sure wholeheartedly that the business is successful. However, getting off the ground just seems like an eternity. Any suggestions on how I should be thinking about the idea generation process? Or better yet, do you have any ideas that you would like to work on, but don't have time and you think I should work on? Your help / advice is greatly appreciated.

Your question is quite common and this is something first-time entrepreneurs often struggle with. I would suggest you divide your question into two parts:
- First focus on something you are passionate enough about so that you can really commit and dedicate enough time on the idea. I find that execution is often related to well the idea you are working on is aligned with your passions
- Secondly, try to be systematic about the ideation process. You have already listed a few things in your question, but you need to enrich it with more insights, not only on the pain points but also on trends and evolving consumer behaviors. There are then various tools you can use to take you through ideation.
To sum up, set a strategic focus, and align it with your passions, get as much insights you can on the focus area, generate ideas, refine and develop paper concepts. Go into validation and iterate from there. I hope this helps.

Answered 3 years ago

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