Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


It’s no surprise that most of the successful Startups today started off as a completely bad idea. As it turns out, given the right circumstances, the dumbest idea can become the most profitable company.

Listen To Episode 131

We worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.

Listen To Episode 130

Likened to marriage, having a Co-Founder requires a commitment that comes with consequences when and if the Startup fails — and coming up with an action plan when the business turns out to be a total flop.

Listen To Episode 127

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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