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I think it makes total sense. If you provide some standard dashboards with number of messages over time and similar, you can get everybody started. And it will give you a platform to interact with the subscribers. In my view, that is the cheapest and most low-risk way of developing it - to work w...

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Oh man, this is such a complicated question because it depends on the industry. I've worked with dealerships to OEMs to gyms to dentists and retailers - and it all depends. Doing a combination of digital and direct is always a great place to start because you have options under both categories. T...

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I've had great experience as a user of Udemy and write my own courses but offer those privately for my clients. It's always better to build a course that answers a specific need. Think about the avatar for your business. You can't meet everyone's needs. Build a course with no more than 8 seg...

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Hi, the essential thing before fundraising is to understand if you are "investment ready." Fundraising is a full-time job and a lot of startup waste time and resources trying to fundraise when they can't (the basic metrics are not there). So step number one is to check if you have the essential e...

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Advert placement is key to every business growth and social media has made it even more easier lately. For example, Coca Cola has never stopped advertising their products despite decades of being in the market. Yours won't be any different. You can extend a call or email for further legal assista...

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Hi, you need someone that has done investment before. An investor is better than a startup founder that has raised capital. An investor looks daily at a startup pitch and knows exactly what are the key elements that a pitch need to be interesting. Fundraising is a full-time job and a lot of start...

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Interesting question, but I doubt anyone humble enough will be able to answer it in a few lines. I'll use an example from sports to answer: all baseball/soccer/football teams have the same amount of players (on the field) and the same roles/positions. They usually also have a similar amount of ma...

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Can you share a little bit more about your model? It could help clarify. But generally, your KPIs, your core KPIs, should be revenue, costs, and profits. If you’re evaluating marketing, your KPIs should be subscriber/demo/trial accounts/leads. If you’re evaluating sales, they should be conversion...

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