May 27th, 2026 | By: Ryan RutanCMO | Tags: Business Planning, P and L Statement, Financial Projections, Gross Margin, Balance Sheet, Exit Multiple
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the measure of operating profitability calculated by adding those items back to net income. It's used widely in valuation (EBITDA multiples for mature companies and PE transactions), debt analysis (debt-to-EBITDA ratios), and cross-company benchmarking, because it removes effects of capital structure and tax jurisdiction. EBITDA is most relevant at later-stage and physical-asset-heavy businesses, and less relevant at early-stage SaaS where contribution margin and unit economics matter more. It is the most-discussed financial metric at mature companies.
The calculation:
Method 1: Net Income + Interest + Taxes + Depreciation + Amortization
Method 2: Operating Income + Depreciation + Amortization
Method 3 (informal): Revenue - COGS - OpEx (excluding D&A)
All three should produce roughly the same number for clean companies.
What EBITDA tells you and doesn't:
Tells you:
Doesn't tell you:
Adjusted EBITDA: Companies often report "Adjusted EBITDA" with additional add-backs (stock-based compensation, one-time restructuring, M&A expenses, etc.). The adjustments can be reasonable or aggressive; sophisticated investors scrutinize them.
EBITDA in valuation contexts:
PE transactions: typically valued as multiples of EBITDA. Multiples vary by industry (5-12x typical for mature businesses).
Mature SaaS: EBITDA multiples sometimes used; more commonly revenue multiples at growth-stage SaaS.
Physical asset-heavy businesses (manufacturing, real estate, hospitality): EBITDA is the primary profitability metric.
Early-stage tech startups: EBITDA is usually negative; ARR multiples or revenue growth-adjusted multiples dominate valuation.
Why EBITDA matters less at early-stage tech:
Ryan's Take
EBITDA is the metric mature businesses and PE investors live on; early-stage startups largely don't care about it because they're unprofitable anyway. The discipline that matters: know when EBITDA is the right framework (mature, asset-heavy, debt- financed businesses) vs when it's not (early-stage tech). Founders preparing for IPO or considering PE exit start caring about EBITDA. Founders growing rapidly with capital from VC care about ARR growth, unit economics, and runway. Different metrics for different stages and contexts.
What founders get wrong: Either over-using EBITDA at early stages where it's not the relevant metric, or ignoring it entirely past Series C/D when investors and acquirers start caring about it. The right discipline: understand which metrics matter at your stage. Early: ARR growth, NRR, unit economics. Late: EBITDA, FCF, the path to profitability. Adapt the dashboard as the company matures.
Related: [P and L Statement] · [Financial Projections] · [Gross Margin] · [Balance Sheet] · [Exit Multiple]
What is EBITDA? Earnings Before Interest, Taxes, Depreciation, and Amortization. A measure of operating profitability calculated by adding back interest, taxes, depreciation, and amortization to net income. Used in valuation, debt analysis, and cross-company benchmarking.
Why does EBITDA matter? Because it separates operating profitability from financing decisions (interest), tax position (taxes), and non-cash accounting items (depreciation, amortization). Provides a comparable view of operating performance across companies with different capital structures and tax situations.
When does EBITDA matter for startups? Most relevant at mature companies, physical-asset-heavy businesses, and PE transactions. Less relevant at early-stage tech startups (typically unprofitable on EBITDA basis). Becomes important pre-IPO or pre-PE transaction when investors and acquirers focus on profitability metrics.
Founding Partner @ Startups.com platform | Clarity.fm, Launchrock, Fundable, Zirtual, and Co-Host of The Startup Therapy Podcast. Ryan has 15 years of experience as a Founder, Advisor, Mentor, and Investor — the quintessential startup guerrilla. He works with 100's of the best startups every year on everything from ideation, idea validation, early marketing traction, customer acquisition to fundraising, scaling, and operations.
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