What happens when we trade productivity for humanity?
We didn’t mean to do this. We didn’t wake up one day and decide that connection was optional. We chased speed. We chased leverage. We chased tools that promised fewer interruptions and more output. And they delivered. Quietly, efficiently, relentlessly.
Somewhere along the way, we stopped noticing what disappeared. Conversations became messages. Presence became availability. Thinking out loud became thinking alone. We didn’t lose our teams. We optimized them out of our daily lives. And now an already lonely job feels emptier than it ever has.
Ever since COVID, the startup world has not just adopted remote work. We embraced it at full speed. Slack replaced hallways. Zoom replaced rooms. We rushed to make the office obsolete, and for a while, we had no choice. Survival required it.
Then we doubled down.
Just as we removed the need to interact with people in person, we introduced AI. Tools like ChatGPT and Gemini didn’t just make remote work faster. They replaced the need to even talk to coworkers remotely.
At this point, I personally spend five to six hours a day inside ChatGPT. Time that, not long ago, would have been spent thinking out loud with my team. Asking questions. Arguing. Sanity checking ideas. Even over Slack or Zoom.
We didn’t just remove the office.
We removed interaction entirely and called it progress.
The race for efficiency worked. We’re productive as hell. But every time we replaced a genuine human interaction with a computer-assisted one, we lost a piece of our humanity in the process.
Because it was never just about productivity. It was about the connection we felt while being productive. The jokes we made in the middle of chaos. The smiles across the table. The moment you looked someone in the eyes and knew they were as fired up as you were. Or terrified. Usually terrified.
Those moments weren’t inefficiencies. They were the fundamental connective tissue that made building something a deeply human experience.
What we’re doing now, and where we’re headed, is the equivalent of going to an extravagant dinner at an empty restaurant. No host. No servers. No chefs. No one at the table. The meal is perfect. Exactly what we ordered. But with no one to share it with, it’s just sad.
That’s the cost we didn’t model for.
Fixing this requires intent.
We removed the human connection quickly and thoroughly. Bringing it back deserves the same effort. Not all the time. But not never. Human interaction has to become a deliberate choice again.
Every new tool, especially in AI, needs to be evaluated not just for what it gives us, but what it costs us. Speed without connection is not free, and isolation is the bill.
This means rethinking our startups as human-first systems. Not a single offsite or token gesture, but a sustained effort to keep real connection part of how we work.
Sometimes the answer is simple. Get up from the desk. Get out of the house. Get in front of other people. If not your team, then other Founders. This is not optional. It is maintenance.
Being a Founder was always isolating. Even when we spent twelve hours a day in a room full of people, the weight of decisions and risk still landed on us alone. But we had a human connection. Shared struggle. Energy in the room. Small moments that reminded us we weren’t carrying everything in silence.
Now we’ve removed even that. We kept the isolation and stripped away the humanity that made it survivable. Reclaiming that humanity has to become a priority again. We may work digitally, but we’re 100% human. For now.
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Wil Schroter is the Founder + CEO @ Startups.com, a startup platform that includes Bizplan, Clarity, Fundable, Launchrock, and Zirtual. He started his first company at age 19 which grew to over $700 million in billings within 5 years (despite his involvement). After that he launched 8 more companies, the last 3 venture backed, to refine his learning of what not to do. He's a seasoned expert at starting companies and a total amateur at everything else.
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