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Growing up broke sucks, but can be one of the most valuable assets to shape us as a Startup Founder.

The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

How do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?

When it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.

How an investor says "No" to a Founder makes a BIG difference.

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.

As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.