Can Startups Be a Team of One?by Wil SchroterThe future of startups is one Founder arguing with twelve AI subscriptions.Continue
Why are We Really Building a Startup?by Wil SchroterTurns out most Founders aren’t trying to change the world, they’re just speedrunning therapy with a cap table.Continue
The Problem With Never Being Doneby Wil SchroterStartups are basically just unlocking new problems and calling it progress.Continue
What Should My Expectations Be?by Wil SchroterYour startup isn’t failing; your expectations are just wildly ahead of reality.Continue
What Actually Happens if I Run Out of Gas?by Wil SchroterBurnout won’t destroy your company, but pretending you’re invincible just might.Continue
The Value of Side Questsby Wil SchroterPlot twist: the “distraction” you’re avoiding might be the side quest that saves your startup.Continue
We Can't Predict the Future Anymoreby Wil SchroterAI is rewriting the startup rulebook: here’s how smart Founders can win in the chaos.Continue
We Wanted Efficiency. We Got Isolation.by Wil SchroterAs work gets more efficient, we need to explore whether our humanity has quietly become less so.Continue
Startups are the Future of Employmentby AI is quietly triggering a startup boom: reshaping jobs, slashing costs, and unlocking a new era of founder-led companies.Continue